Pick one track, or rotate through all four during the 12 weeks. We’ll teach you either way.
Marketing & Social Media
What you’ll do
Write social posts for Orange County businesses, build a simple posting calendar, and help publish that work.
What you’ll learn
How a local business should sound, how to write for the people in its city, and how to keep a calendar that actually gets posted.
SEO & Content
What you’ll do
Look up what people search when they need a local service, draft pages and articles, and help keep a Google Business Profile current.
What you’ll learn
How a search connects a service to a city, how a page is organized, and how to write in the words customers already use.
Web Development
What you’ll do
Help build and update the websites we make for local businesses: layout, content changes, and the small fixes that make a page easier to use.
What you’ll learn
How a business website is put together, how to change a page without breaking the rest of it, and how the page a customer sees gets built.
Sales / Business Development
What you’ll do
Talk with local business owners, explain that we work with one business per category in a city, and follow up with people who check their spot.
What you’ll learn
How to open a clear conversation, how to listen for what a business wants, and how to write a follow-up that says what happens next.